Choose the right niche 3. You don’t need to pay shop assistants, rent high-street premises, or answer a lot of pre-sales queries. As I continually learn about the new ever-changing and ever-evolving customer, I remember something an old mentor of mine told me that still rings true today: "You gotta understand the game if you want to win." a high Therefore, research needs to concentrate more on issues concerning personal selling quality in travel agencies, instead of online sales and service quality. Background. Here at Selz, we make the process of selling products online simple and powerful. Click to learn more https://goo.gl/CYf83b. Through Brand loyalty to retain customers is the key point for consumer e-loyalty and retailers recognize. 2004; McCormick, 2009), First of all, for retail companies in term of location is the most important. of service. It's Free! The E-commerce, can sell to anywhere in the country even oversea country, location is not as significant as physical retail store. 2008) In 2005, the most recent year for which reliable figures are available, sales to households were over £21bn - a fourfold increase during in the last three years. the theoretical background is exploring the online business from the customer service point of view. With a well-designed online store you can improve your sales processes considerably, reducing your costs further or selling more products per transaction. The paper aims to develop a theoretical framework of e-business competitiveness. The purpose of this chapter is aim to provide a background information about online shopping market. * Attracting customers who would not normally have investigated your type of high-street outlet. * consumer * Reaching a global audience, thereby increasing sales opportunities. "Electronic commerce is an approach to achieving business goals in which technology for information exchange enables or facilitates execution of activities in and across value chains as well as supporting decision making that underlies those activities." Selling online can revolutionize your business. All the content of this paper is his own research and point of view on Online Selling Research Title and can be used only as an alternative perspective. Reducing order-processing costs – customer orders can automatically come straight into your orders database from the website. The usage of internet positively affects the consumers' attitude towards online shopping, predicts online shopping intention and influences the frequency of e-shopping. In the same year, an estimated 62,000 UK businesses were selling online to households. Sorry, but downloading is forbidden on this website. To some extent, the increasing use of internet can diminish financial risk, and experienced online buyers perceive less financial risks than inexperienced ones, furthermore, men perceive financial risks less significant than women. ( Gordon and Schoenbachler, 2002) In fact, multi-channel marketing focus on the consumer contact rather than channel likely success, (Langford and Cosenza, 2000) multi-channel approach can be seen as a customer-centric approach that help companies to know how consumer interact with business. Nowadays, computers serve an important role in our society, most especially in the school setting. (2002) "Switching to electronic stores. words(double Brown et al. Definition: The theories of selling implies to the behaviour of the salesperson towards the prospect or the customer, which ensures the active sale of goods or services. There are several reasons of traditional retailers are paying more attention on their electronic channel and evolving into multichannel retailers. (Constantinides, 2004) (Bourlakis et al. (Srinivasan, Anderson and Ponnavolu, 2002; Ribbink, Riel, Liljander and Streukens, 2004; Reibstein, 2002). In the competitive market place, it is important that the product is communicated across to the customers. Kotler (2003) noted that the consumer buying process occurs in sequence from learning to decision making, and each step reflects the degree of consumers involvement purchasing. Perceived risks . (Marketing) ABSTRACT The study evaluated the impact of personal selling on sales volume. According to Nua Internet survey (2002) which showed that 60 percent clients who have a negative shopping experience either online shopping or store shopping tend to change opinions and select another brands to purchase, and also underline web experience has positive effects on traditional channel. Some retailers which are going to move into multi-channel simply assume that 'more is better' and extend to internet would attract new customers and make profits upward; or they think their business could be easily adapted to multi-channel marketing environment. Generally, it is also known as internet buying, electronic shopping, online purchasing or internet shopping. Additions Increase the Financial Performance of the Firm: The Evidence from Privacy policy | Website terms of use | XML sitemap, Background information about online shopping market, http://www.essay.uk.com/free-essays/marketing/background-information-about-online-shopping-market.php. Solution Selling introduced an advanced sales model that worked very well for selling complex products and services. 2.1. Our theoretical analysis reveals that the relevance of the ads to the consumers' search queries depends on the level of information asymmetry between the marketplace owner and the sellers who sell products with different degrees of relevance. Introduction to selling your products online Nick Martin eBusiness Advisor www.investni.com 2. The people who find it easy to use, useful and enjoyable can accept online shopping. How about receiving a customized one? Accordingly, people who shop online are considered as time-poor that restrict them to do regular shopping and they would like to spend their non-work time in more recreational pursuits. (Constantinides, 2004). The barn is serving 180+ nations in recent times. Introduction and Background of the Study for Online Integrated Enrollment System. Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. (Gordon and Schoenbachler, 2002) In early research, e-consumers were different from the typical traditional shopper. In the research section, various types of customer opinions of online payment are studied by using questionnaire survey. Selling is a wide subject, covering many selling methods, sales theories, models and sales training methods. For e.g. Online shopping as defined by Master Card Worldwide Insights (2008) is the process of purchasing goods and services from merchants who sell over the internet. Subject: Online Shopping. The advantage of buying online can be that you are not physically able to touch the product and it usually takes a few days for delivery. 2001; Shang et al. This is relevant with an integrated framework for e-store design provided by Dennis (2004), Navigability, Web atmospherics and interactivity are the components of website design, Dennis discussed that navigability and interactivity are the technical components that navigability as the fundamental block of e-store design and progress to interactivity, and web atmosphere has similarity with traditional store environment. According to Karen Frishman a Basic Level Expert Author The online selling field may seem infinite in scope, too, with millions of potential customers worldwide. (Nicholson et al. In marketing, consumer behaviour has become the most important sub-field, Source: Essay UK - http://www.essay.uk.com/free-essays/marketing/background-information-about-online-shopping-market.php. The theory of selling may be subjective, but the studies are there. 2006) Kim and Park (2005) found that when people search information form one channel, they also tend to make purchase through the same channel. Theoretical Background Offline and Online Consumer Decision-making Process The process of making decision are very similar whether the consumer is offline or online. characteristics and the perception of shopping benefits ", International Journal of Similarly, many studies emphasized there is positive relationship between income and online shopping, due to the time saving and convenience characteristics of e-shopping, people who have higher income level likely to have higher intention to purchase online, Allred et al. : Amazon) as dealing with retailing and service industry by The US Department of Commerce (2006), C2C e-commerce is consist of online customer auctions, (e.g. As the internet is growing and increasing on a daily basis and computers being in every home the ability to buy and sell directly online has become the internet number one commodity. (Dennis et al. At Paperap.com you will find a wide variety of top-notch essay and term paper samples on any possible topics absolutely for free. (OFT, 2007). By clicking "Send Message", you agree to our, Victoria TurkDr Rachel BlackburnTheatre HistoryLiterature, Brick-and-mortar stores should be replaced by online retail shops, Improving Your Online Shopping Experience31 August, PESTLE Analysis for SelfridgesPolitical Due to Selfridges selling, What Is The Key Benefit Of Having An Online Presence For A Business, Essay Online Shopping Advantages And Disadvantages, Increase of online shopping and an access to online, Advantages Of Online Business Transaction, https://paperap.com/paper-on-significance-of-the-study-online-selling/, terms A., 2007) In a word retailers has saw its great potential then adopted marketing strategy. context of online shopping, and sheds light on t he theoretical relationships bet ween concrete realizable website design options, corresponding latent cons tructs, and f low experience. Hi there, would you like to get such a paper? (Schneider, 2004; Levy and Weitz, 2007), In other hands, E-commerce has limitation that not all of business can lend themselves to electronic commerce, for example perishable foods and high-cost, unique items, such as antiques, but in the future technologies might be devised. Nowadays the technology allows e-consumer to purchase through mobile and use e-retailing anywhere. These three key models of E-commerce B2B (e.g. Due to they are more innovative, the World Wide Web which is restricted by desktop or laptop is not the end of e-retailing. Sell-out: how many units of a product is selling out to the customer (from the retailer) Sell-through is the same as sell out. Thus Pellegrini (2005) defined multichannel retailing as a retail environment that allows consumers to purchase the same good or category of goods in different store formats providing differentiated services. Meanwhile, the multi-channel retailing provides a greater convenience and opportunities for retailers to interact with consumers; Ribbink et al (2004) found that this multi-channel strategy makes more value for the customer and help company to achieve higher goals. Theories of Selling 1. It is more or less the same thing. Let Professionals Help You, Leave your email and we will send you an example after 24 hours 23:59:59, Let us edit for you at only $13.9/page to make it 100% original. Technology acceptance model is used to understand the variables that affect online shopping. (2007) get an opposite result that indicate the consumer behaviour in both traditional market and online market are very similar, there are non-functional motives for e-consumer about recreational and psychological gratification(Parsons, 2002) and it reflects in social networking sites and e-word of mouth. Agenda • The Basics • Beginning to Sell Online • Marketplaces • Developing your own eCommerce Website • Understanding Costs and other fundamentals • Multi Channel Software • Measuring eCommerce Selling Online www.investni.com 3. Want to get a price estimate for your Essay? (Dennis et al. Consumers today have many categories of shopping choice, they can choose one of category for themselves which is they like and suit for them. Electronic game worlds have generated billions of dollars, with millions of players around the world fighting, buying, crafting, and selling in a variety of online environments. 550 Elf you run your own business, then you probably know that getting customers is not that easy task. The retail space is expensive and the traffic is limited to a local market only. Therefore, besides basically meet customers' product needs and expectations, a superb web experience is also designed follow the steps of their buying process. When applying the TDF, it is critical to understand the context in which behaviours occur. However, when businesses moving into the multi-channel, how to improve the channel has been a focus, another issue the multi-channel should face I how to drive customer to the channel with out offending other channel members. The study of Consumer behaviour can provide a series of significant information to the marketer about how the consumer behaves before, during and after purchase. (Chang et al. With online selling, you will periodically be confronted by the need to decide where your products can be purchased and shipped to because of varying legal requirements. However set-up costs are only the beginning; in order to provide a comprehensive capability the ongoing cost is much more than setting up new sites. The following literature review will carry out in turn base on this framework. There’s good news in the sales profession: 65 percent of B2B buyers say remote selling is either equal to or better than selling methods before the … (2001) found that the attitude to internet shopping was strongly affected by enjoyment. These words from my wise old friend ring true to this day. 2004) Because shopper loyalty in-store and online are linked, (Kimber, 2001) such as Tesco have a positive image in both in-store and online, it get 20 per cent more on average through online shopping channel, and become a leader of UK grocery market. E-commerce takes place between companies between companies and their customers, or between companies and public administrations, (Whiteley, 2000). This chapter includes the background of this research whith includes the definition of e-commerce, e-retailing and their relative merits; the current situation of online market, especially introduce the multi-channel retail retailing, that encompasses definition of multi-channel, challenges retailers might face and the great potential of this retail style. First it overcomes the limitation of primary existing retail format, retailers can expand spaces which make more merchandise can be displayed and more assortment can be offered, provide more detailed information of products; second, retailer can reach out to new market and expand customer base through electronic channel; third when customers visit website of retailer, over forty percent of these customers tend to make purchase in retailer's physical store, this is to some extent stimulate the growth of sales; fourth, an electronic channel can help retailer gain valuable information about how and why customers shop and are satisfied or not, meanwhile get a better understanding of consumers' shopping behaviour, (Levy, M. and Weitz, B. The advantages of buying online are that it is quick, prices are usually lower priced, descriptions and comments can be seen by past customers. Online shopping is defined as purchasing items from Internet retailers as opposed to a shop or store. (Constantinides, 2004) Constantinides (2004) also noted there are several elements aim to influence customers' attitudes and final outcome of online interaction by affecting their total impression and actions, that are design, events, emotions, and atmosphere as well as other elements experienced during interaction. People from all countries, cities within Canada, the USA and the rest of the world are buying and selling online. Theoretical Background . Navigability seems as the most fundamental element of website design, which allows consumers are able to browse around the site easily and efficiently. The theory is concentrating on how to sell clothing items online and what special features must be taken into consideration in this field of business. Online Selling Research Title. Here you will also find the best quotations, synonyms and word definitions to make your research paper well-formatted and your essay highly evaluated. There is a widespread recognition that consumer behaviour is the key to contemporary marketing success (Hawkins et al., 2003). An online storefront has a number of very powerful advantages over a brick-and-mortar location that can yield big dividends for surprisingly little investment of time and money. The process of online buying behavior consists of five steps and it is similar to traditional shopping behavior (Liang and Lai 2000). The combination of chapter 3 and chapter 4, will provide the essential elements acting as a basis for online shopping behaviour new framework development and aid conceptualisation and evaluation of online shopping behaviour theory. Another one, the internet application increase consumer price sensitivity, e-shopper can easily make a price comparison from different retailers. 2004; White, 2000), The Internet has been developing for three decades eventually during the mid-nineties, the commercial use of the internet triggered high expectations in both executives and investors. The following sample is written by Matthew who studies English Language and Literature at the University of Michigan. Therefore, online shopping is one of the most important online activities. Orientation of consumer behaviour research and make an initial analyzing changes of e-shopper behaviour from past to now. Sell to the entire country and even abroad! Dholakia, R. R., Uusitalo, 0. (Forsythe and Shi, 2003) There are many key issues affect consumer trust in internet shopping, for instance, credit card assurance policies, product warranty policies, policy on returned products, availability of escrow service, and ability o fuser friendly, reliable, efficient web navigation and animated shopping environment. Each state can have a different approach to collecting sales tax, and shipping costs can also vary based on location. Happily much sales development theory takes this positive direction. However, Duffy (2004) claim that the online component of multi-channel is critical to the success of the overall effort and it is becoming more powerful, sophisticated and measurable. 5 Secrets to Selling Products Online 1. (Haydock, 2000), Customers are more sophisticated in their use of different channels, if technology makes multi-channel possible, the evolution of multi-channel is driven by consumer. Getting customers for your business is always a tedious task. . In order to fulfill customers purchase needs, retailers are aware of the increasing importance of offering an alternative ways for them, adopting multichannel retail strategy.