But, as we said… it’s a bit of a stretch. I did two of them…’. In this article, we explore how data analytics have transformed marketing at Sony Music Entertainment and in the recorded music industry at large. Apply to Data Analyst, Social Media Coordinator, Analyst and more! ... Big Data / Blockchain Developer, Trainer and … “All of the data that’s available is aimed at super-serving our artists and promoting transparency,” says Kooker. Take, for example, the graph below. Sony Music announced two initiatives that will "allow our artists and royalty participants to view and withdraw earnings faster than before." “We can use consumption patterns of early fan engagement with tracks to help inform decisions of which songs we should focus on for playlist strategies and expanded promotion campaigns,” says Kooker. Opinions expressed by Forbes Contributors are their own. Digital streaming gives labels new tools for observing how fans interact with its artists’ music. This estimate is based upon 1 Sony Music Entertainment Junior Data Scientist salary report(s) provided by employees or estimated based upon statistical methods. For Sony, it meant a rate of 1 Yen = $0.0092.Music Business Worldwide. Its global revenues reached $965m in 2017, according to MBW’s calculations. Similar situations happen every day. But those who do can use the information to target audiences in their songwriting, touring or social campaigns. “We believe that the modern music company is technology, data and creative working in harmony,” he says. Cloud 100. For 2016’s figures, we repeated this currency conversion style, but with the prevailing rate for that year in both cases, in order to create a constant currency picture in USD to aid the accuracy of market share movement. That gives Kooker and his team access to an “enormous amount of anonymized data that flows into our company every single minute of every single day.”. Some artists might not want the granular look, and that’s fine, says Kooker. A competitive and comprehensive 4-month Data Analytics program with 600+ hours of professional training and practicum experience covering the full range of DS disciplines, practices, and tools. Sony and the Environment How we’re reducing our eco-footprint through energy efficiency and recycling initiatives. The Sir Lucian Grainge-led major is certainly the largest recorded music company on the planet, while Universal Music Publishing Group is a very strong player in its field (more on publishing shortly). Fate/Grand Order, which is available on both iOS and Android, is – as you’ve probably guessed – an ‘application based on [an] animation title’. Save a backup copy of the data on the old computer, and then restore it on the new computer to migrate the data. But are fan investments a better way for artists to make money from their audience? They can sort listens by song, region or time period and filter for specific streaming services or listening devices. They no longer have to wait until the end of a royalty period to be paid. Sony Music has 3 biggest competitors: EMI, Warner Music Group and Universal Music Group. The data-driven techniques of finding new hitmakers like Lil Nas X, Powfu, and others are a nascent look at the music industry’s future. They are headquartered at New York, NY, and have 2 advertising & marketing contacts listed on Kochava. In 2019, Sony Corporation generated 7.95 billion U.S. Revenue from record sales in Finland 2011-2018; Music industry income from neighboring rights (GVL) in Germany 2001-2019 At Sony, streaming has ushered in a new era of data transparency for both employees and artists. And it’s going gangbusters. It wasn’t what they expected.’, Spice Girls, Kylie, and a Near-Death Experience: Biff Stannard talks songwriting and battling demons, ‘I was shocked the major music companies even let us in the business.’, ‘I turn my hurt into gas, into fuel, to keep going and working harder.’. But on the other, streaming gave labels an unprecedented opportunity to learn about their listeners—who and where they were, what songs they skipped, what devices they listened on and more. Sony Music DESIGN OF BIG-DATA BRAND MANAGEMENT PLATFORMS. Big Data is the next step in Sony’s strategy. Cloud. At Sony Music specifically, one of the most important ways data augments marketing is by helping the company assess whether an initiative is actually working, says Kooker. Universal achieved a smaller operating profit margin of 14.1%. Because Sony has an extra division within its music numbers – ‘Visual Media & Platform’. *Note: Requires DLNA server and renderer devices at your costs and expenses. Numbers reflect select media types and may not add up to 100 due to rounding. Its music publishing division Sony/ATV is the largest music publisher in the world. That’s what Keisuke Kakoi told me in Tokyo. Oct 15, 2020 | Inside Sony Music: Hispanic Heritage Month and BAILA Dance Lessons. Even more impactful is what Sony can do with the data. Universal launches audio-visual content house Mercury Studios, led by CEO Alice Webb, Video games veteran Adam Orth exits role at Sony Music, TikTok and Sony Music ink licensing deal for major’s ‘roster of global superstars and exciting emerging artists’, Sony ups its annual Music revenue forecast by over $500m… during a pandemic, Universal Music Canada – MANAGER, URBAN MARKETING (CN, Universal Music Canada – DIRECTOR, URBAN MARKETING (CN), Tenth Street Entertainment – Head of Communications and Public Relations (US), Better Noise Music – Product/Label Manager (US), Sony Music acquires distribution company Human Re-Sources, brings in J.Erving in new EVP role, Spotify just invented AI technology that will police songwriter plagiarism, Hipgnosis Songs Fund is now worth $1.7bn... and is on course to generate $120m-plus this year, Primary Wave buys majority stake in Stevie Nicks publishing catalog for around $80m, ‘People were staring at me and Post. Sony Music has been celebrating Hispanic Heritage Month with events and programming anchored around four main themes: MUSICA, SABOR, CO. When Sony/ATV reports its figures internally, it includes these sales – because Sony/ATV administers the whole of EMI Music Publishing, even though it only owns 39.8% of it. “All of these things work to create a more effective marketing approach, but ultimately, they also work to help grow an artist’s career.”, © 2020 Forbes Media LLC. Join to Connect. What happened to Sony Music is not unique. Delivered for FREE, direct to your inbox each day. MBW does not and will not share your data with any third-parties. In the last calendar year, VM&P saw its revenues grow to $2.2bn, up from $1.5bn in the prior year. Knowing an artist’s streams spike organically in winter, for example, a label could begin running promotions for an upcoming tour at the end of fall. For Sony, it meant a rate of  1 Yen = $0.0089. So there you have it: Sony was technically the biggest music company, with the biggest profits, in the world last year. For a better view of where each dollar is coming from, artists can even sort the royalties by region, source or time period. They can see that Artist A experienced a seasonal spike every spring, Artist B received more plays in the morning and Artist C was surprisingly popular among fans of Artist D. Today, more than 60 million people pay for streaming subscription plans. Sony Music—and indeed, recording as a whole—is riding on four years of healthy growth. Quite what it has to do with music is not exactly clear. You may opt-out by. Sol Rashidi has been named Executive Vice President and Chief Data Officer, Sony Music Entertainment. For marketers, data holds the promise of insight—into customers’ behaviors, needs and future desires. But streaming provides leeway to adjust the strategy based on listener preference. Spotify now allows ‘tipping’. You can unsubscribe from said promotional emails at any time. Sony Music Entertainment sees big growth prospects for music streaming in Nigeria, thanks to falling internet data costs and a large, growing population, a senior executive told Reuters. The future of labels looked bleak. According to Sony Corp, ‘Visual Media & Platform’ should include ‘the production and distribution of animation titles, including game applications based on the animation titles, and various service offerings for music and visual products’. “We have had situations where we’ve been able to quickly identify an emerging hit single with an album track that was not initially intended to be a marketing focus.”. The way each company reports its performance here is pretty interesting. Let’s move on to publishing. In order to do this for 2017’s figures, we used an average currency exchange rate taken across the 12 months of the calendar year, calculated via Oanda. Sony’s labels, meanwhile, saw a $206m rise in recorded music sales. Sony Music is a leader in the global music industry because they constantly push the boundaries of value creation: for artists, partners and audiences. Universal Music Group was comfortably a bigger company than Sony when it came to recorded music globally last year. Sony Music works with Advertising technology companies such as DoubleClick.Net, Google Adsense. By 2014, with digital singles decimating album sales, coupled with the rise of illegal file sharing, revenues hit an all-time low. Despite a rough start to the internet era, the music industry is now rebuilding itself. 39 Sony Data Analyst jobs available on Indeed.com. ... Estrella Media And Partners With Sony Music Latin To Find Next Big Regional Mexican Music Band ... Sony Music … Sony Corp’s global publishing revenues are measured by taking Sony/ATV’s sales and then adding the results from the corporation’s publishing interest in Japan (Sony Music Publishing Japan). But last year, Sony Music introduced “real-time royalties” and “cash out” features to its Artist Portal. By carefully tracking its billions of streams, views, likes, tags, clicks, shares and purchases, and by pairing that data with information from newsletters, social media sites and surveys, the company creates a detailed behavioral profile of the listening audience and can use that to discover new listeners, tailor tours and target the next generation of fans. However, it’s also a fact that relies heavily on a pretty broad stretching of the definition of ‘music’. All Rights Reserved, This is a BETA experience. That is a fact, in that Sony’s ‘Music’ operations turned over $6.9bn in the year, while Universal Music Group turned over $6.4bn. That is a fact, in that Sony’s ‘Music’ operations turned over $6.9bn in the year, while Universal Music Group turned over $6.4bn. In 2019, Sony’s music segment revenue amounted to over seven billion U.S. dollars, part of a global music industry that is projected to be worth over 65 billion U.S. dollars by 2023. Big Data. However, it doesn’t include any of EMI Music Publishing’s revenues. On this case, if the artist is very popular and promises reassured sales, then the price doesn’t play a significant role. These emails form part of the service you elect to receive when you subscribe to any of MBW's free email services. Sony Music receives up to 0.08M pageviews per day, in countries such as India, Indonesia, Russia, United States, Iran, South Africa. In this newly created role, Rashidi (pictured) will be responsible for building and leading a global team focused on advancing Sony Music’s data strategy. Consumer Tech. Sony Music has something in place to easily get these numbers from their system, but all of the data was specifically chosen to also be found publicly through other means, such as Spotify Charts. Universal Music Publishing Group is, as it sounds, UMG’s publishing interest worldwide. As of 2020, Sony Music Entertainment is the second largest of the " Big Three " record companies, behind Universal Music Group and ahead of Warner Music Group. To use “Music Center for PC” on another computer, such as when you replace your computer, migrate the data for “Music Center for PC” to the new computer. It helps that Sony Music oversees major labels like Columbia, Epic and RCA. Sony Music Classic artists to today’s stars, local and global. Big Data performs their song "Dangerous" live on the #ALT987Penthouse rooftop at the Historic Hollywood Tower. Artists still generally make far more money from touring than they do from streaming or album sales, so it pays to book shows in cities where the fanbase is most fervent. We’re proud to highlight the contributions, culture and impact of the Latinx experience in music and the nation. Sony’s Purpose Fill the world with emotion, through the power of creativity and technology. Data Team Lead at Sony Music Entertainment New York, New York 500+ connections. ‘Since 2018, there’s been three crazy deals in the record business. In another scenario, a label can use data to pair artists together based on overlapping fan profiles. This can play out in many ways. “We understood from the beginning the importance of data as the business model shifted from ownership to consumption via streaming,” says Dennis Kooker, president of global digital business and U.S. sales for Sony Music Entertainment. Soon after the merger SME and BMG Sony BMG became the largest distributor of music and labels in the world second only to Universal “UMG”. Junior Data Scientist salaries at Sony Music Entertainment can range from $118,421-$128,486. Armed with data analytics, sales and marketing teams can evaluate the success of past campaigns, target future markets and make sure budgets are allocated in ways that produce the biggest ROI. In the analog era, artists were often in the dark about their income. The world of big data is changing dramatically right before our eyes – from the amount of data being produced to the way in which it is structured and used. “We can do that in the most macro sense for the globe, and we can do that in the most micro sense for a single city,” says Kooker. It clearly shows that Sony was the only major music company to post an operating profit in excess of $1bn last year (ahead of Universal by $100m exactly). Through them, it has access to a massive portfolio of hit-making artists and millions of dedicated fans. Kakoi is VP Mobile communications at Sony. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation with Forbes Insights. MBW has used a currency conversion for both Sony Music Entertainment and Universal Music Group which sees both company’s global revenues – reported by Sony in Japanese Yen and Universal/Vivendi in Euros – reversed into US Dollars. Universal ended up with $5.15bn in total recorded music revenues; Sony’s equivalent figure stood at $3.85bn. On this basis, Sony’s Music operation achieved an operating profit margin of 14.6%. MBW occasionally sends important promotional emails that involve strategic collaborations with industry partners. That’s why data is critical to our work at the Forbes Content Studio and to the leading companies and executives our stories feature. Sony Corporation also reports a line for music publishing – but it’s a little more complicated. - R E M O V E T H I S B O X - A D D P E A K E R L O G O I N V I E W S L I D E M A S T E R JENNIFER GEDDY, DIRECTOR, CRM & WEB MARKETING, SONY ELECTRONICS MICHAELA ION, SENIOR MANAGER, CRM, SONY ELECTRONICS Scaling Big Data For Stronger Marketing Campaigns 2. “This move meant that the business would evolve from one-time purchases to a massive amount of recurring microtransactions.”. The trend of "big data growth" presents enormous challenges, but it also presents incredible business opportunities. Note. *Based on data from the RIAA. On one hand, the shift toward cloud-based libraries presented new challenges by marking the end of music ownership; consumers would no longer hold physical albums, or even scroll through files on their mp3 players. Below, five innovative ways the music industry is using data to serve artists and grow business today, at Sony and beyond. That hopefully explains why, on a corporate reporting level, Universal Music Publishing Group turned over more than Sony’s Music Publishing division last year ($965m vs. $664m). Big data has exploded! Sony Pictures The hub for your favourite movies and TV shows. Where this rather messes things up for an online music industry publication like MBW is when we try to work out the respective performances of the world’s biggest music rights corporations on a profit basis. But the instinct that drives it grows stronger as the company feeds in hard numbers. “That way they have the ability to make highly informed decisions for their careers and in their creative approach.”. Sony Music—and indeed, recording as a whole—is riding on four years of healthy growth. Get quick and easy access to content stored on devices in the home*, and "Throw" content to local connected devices*. The next question, then, is an obvious one: how could Sony possibly be the biggest music company in the world in 2017 if – in corporate parent terms – Universal boasted the biggest revenue figures for both publishing and recorded music? See all Junior Data Scientist salaries to learn how this stacks up in the market. But around that same time, streaming was beginning to pick up steam, and the industry was plotting a new future for itself. When asked who the biggest music rights company in the world is today, most people’s minds would immediately leap to Universal – and for good reason. However, it’s also a fact that relies heavily on a pretty broad stretching of the definition of ‘music’. As established elsewhere, UMG labels saw their revenues jump $503m last year – with a $581m increase in streaming revenues. For Universal, this meant a rate of €1 = $1.13. If they discover streaming hotspots in New Orleans and Seattle, for example, they could update the year’s tour with more dates in the U.S. South and Pacific Northwest. While Sony Music employees have their own internal analytics tools, musicians access data through the Artist Portal, accessible through desktop as well as app. The key driver for this performance was a mobile video game called Fate/Grand Order, which Sony continually bigs up in its quarterly presentations to shareholders for a “strong performance”. It was a future built on data. Big Data is also making waves in America, one start-up Sodatone was acquired by Warner Music Group, and TuneGO, a technology platform that connects artists with the music industry, also raised $7.7 million in series B funding in 2018. Enjoy powerful sound, a huge choice of music and stylish design with mini, micro and all in one home Hi-Fi systems. Royalty payments came only once or twice per year, so musicians had to wait to see what they’d made. Now musicians can see immediately how much money they’ve received from streaming services and other digital partners. If, for instance, an up-and-coming artist routinely sees her biggest spike in streams late at night in urban areas, then she has a good chance of winning new fans by joining the bill of a more established artist with the same fanbase of city-dwelling night owls. While tour schedules aren’t necessarily handled directly by record labels, a band’s touring manager could analyze geographic listening data to find dense pockets of fans. Better yet, they can draw down money at any time. Company servers get stalled, or the number of CPU threads allocated to critical application or databases are configured incorrectly or RAM memory runs out. However, in corporate terms, the biggest music company around the globe in 2017 was actually… Sony. We helped Sony grow their brand experience by helping them to design innovative new platforms for managing people and insights. He presented the strategy of Sony in Tokyo today, explaining the drive to personalize their products. If an artist releases a video tour diary, a label can promote it specifically on the social channel where most of that artist’s fans are active. “Our goal is to provide our artists with as much relevant data around audience, market trends and commercial opportunities as possible,” says Kooker. In the age of CD singles, labels were expected to predict ahead of time which tracks were most likely to be hits. The problem is, we have no idea how much of Sony’s profit came from a Japanese mobile game – one which seems to have no discernible connection to music (other than having a bit of music in it). Sony: Scaling Big Data for Stronger Marketing Campaigns 1. The best of MBW, plus the most important music biz stories on the web. If you are using a WALKMAN ® that arrived in stores in or before December 2013, you should switch the file transferring mode from MTP to MSC before using “Music Center for PC”. The competition of these four companies depends on the popularity of the artist and their songs. Timed strategically, that could stir up excitement in the weeks leading up to a new album announcement. And if a disproportionate percentage of a band’s fanbase is listening through a specific streaming service, the band could release a curated playlist—or even an exclusive recording—through that service. On August 2008 Sony Corporation of America agreed to buy Bertelsmann’s 50% stake in the music company for $1.2 billion to $1.5 billion. 1-7-1 Konan Minato-ku, Tokyo, 108-0075 Japan TEL 81-3-6748-2111 Access 5 minutes walk from Konan Exit of Shinagawa Station Representative Corporate Executive Officers This Sony/ATV figure includes 39.8% of EMI Music Publishing’s net income, representing the equity stake Sony holds in that company. For Universal, this meant a 2016 rate of €1 = $1.11. Nor is the reason why Sony Corp reports it as part of its broader ‘Music’ activities – rather than its ‘Game & Network Services’ division (aka PlayStation). Music app brings together the signature high sound quality perfected by the brand with new innovative ways to play, share, and discover music.